About the Toolkit
The global pandemic has accelerated the importance of sound digital strategies for destinations and tourism enterprises. Consumers are increasingly turning to digital channels as they have been more isolated and less mobile over the past several months. With time spent online increasing, consumers have more time to look for travel inspiration. Tourism businesses that have established a strong digital presence are better positioned to remain top of mind as tourism begins to rebound. During the initial recovery period, improved digital strategies can help to instil consumer confidence through the booking process and enhance the guest experience.
Tourism businesses can utilize these six (6) instructional videos to elevate their digital offerings.